In 2016 I founded ETIQMEDIA, a company specialized in putting Artificial Intelligence at the service of audiovisual content. The ETIQMEDIA platform introduces a new concept: supervised cataloging, where the automatic audio and video processing generates a large part of the information, which can then be verified and corrected by an operator. Thanks to algorithms such as automatic voice-to-text transcription, face recognition, categorization, etc., ETIQMEDIA already helps televisions, production companies, universities, institutions and large companies make their content more profitable.