2020 IASA - FIAT/IFTA Joint Conference

This is a pivotal moment in the tedious business of tagging and indexing media archives. Finally, a little help from so-called intelligent apps that can parse sounds and images at the speed of light. When Canadian company Second Début took on the herculean task of digitizing thousands of hours of TV shows from dusty videotapes, they promised clients to make their content safe and discoverable. So they linked arms with Stratustor, a cloud-based storage start-up devoted to the moving image, serving the most demanding clients in America: TV advertisers.
Built on the Microsoft Azure platform, Statustor was already delivering smart search results based on extensive metadata. But perhaps more could be done.
In this presentation you will learn that with existing tools and applications, searching that begins with simple text entries can be amplified by cloud-based tools that deliver speed and accuracy, saving money in the long run. See how tools like Adobe Bridge can lay the foundation for rich IPTC metadata. Audio tracks sent up to Audioburst can be searched for keywords and play results in 5 seconds or less. And see how cloud services like Microsoft Azure make archiving and retrieving a breeze with the integrated AI Cognitive Search suite of products.