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Monday, October 26 • 22:00 - 22:30
AI-enabled Hyper-tagging Engines for Football Archives

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With the rise in content consumption and shift in viewership behaviour, football leagues are leveraging AI to log match information at a granular level for quick search and discovery within their vast content archives.

In order to meet this demand for high volumes of content, archivers use a standard process of logging match information and some are even creating match editorials and reviews. However, this process is manual reliant and can be optimized using AI.

AI will not disrupt the current setup, but be a layer atop these processes to drive efficiencies in speed, scale, and costs. Currently, the manual bandwidth becomes bottleneck for churning match logs with quick turnaround times, while API-based methods do not solve the media-specific needs. Moreover, there are no frameworks in the current model to utilize all this manual effort for training AI models. This is where Hypertagging Engines come into the picture - a specialized AI toolset for football match logging that enables the current processes with training data generation in the background. These engines will pave the way for a future-proofed technology by alleviating the technical debt created by the current systems.

In this presentation, we will explore how we have utilized AI-enabled Hypertagging Engines to generate metadata for enriching the archives of our premier client Sportcast GmbH.

With Hypertagging Engines, loggers can continue to do their jobs while  AI continually learns and improves the model over time through Active Learning. After crossing certain threshold of training data, AI starts recommending actions to the logger. With sufficient training data, one can create tailor-made workflows that address the specific needs of the archiver. Eventually, the redundant time spent by the loggers on a single file could now be spent scaling up to tackle large archives and unlock their vast latent monetization potential.


Roberto Duif

Sales Director for the Americas, VSN

avatar for Sid Rath

Sid Rath

Founder, AthenasOwl
Sid Rath is the founder of AthenasOwl, a custom-AI solution provider focusing on Sports and Media Industry. At AthenasOwl, Sid drives the Go-to-market strategy and the overall product Roadmap. He is currently leading a group of super-talented and diverse individuals who wish to drive... Read More →

Christiaan Verwaaijen

Chief Engineer, Sportcast GmbH
avatar for Christoph Forster

Christoph Forster

Head of DFL Media Hub, Sportcast GmbH
Christoph Forster (46) is Head of the DFL Media Hub at Sportcast GmbH in Cologne, Germany. Sportcast is a 100% subsidiary of DFL Deutsche Fußball Liga GmbH and responsible for the TV-production of all Bundesliga and Bundesliga 2 matches as well as for the operation of the digital... Read More →

Monday October 26, 2020 22:00 - 22:30 GMT
c. Session 2