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Tuesday, October 27 • 09:00 - 09:30
Archive for the young

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One of the major challenges facing broadcasters worldwide is how to attract and retain youth audiences. For those charged with leveraging broadcast archives, this challenge can appear even more stark – what appeal can old content have to young people? The BBC Rewind team has sought to show that archive can have broad appeal and, through innovation – in technology, platform and approach – they have successfully unlocked the BBC archive for audiences of all stripes.

The social media presence of BBC Archive is one example of how the Rewind team take decades of archive content to places where young audiences can be found, giving previously undervalued content new life through an approachable and engaging tone. BBC Archive content has also been used to embrace and explore new content platforms and technologies such as virtual and augmented reality, to drive popular podcasts, to enhance engagement with quizzes and to distil complex historical narratives for new generations.

In this presentation, the Rewind team discuss our underlying strategies, explore our successes and reflect on the continuing nature of the challenge of retaining and refreshing young audiences.

avatar for Valentina Martone

Valentina Martone

audiovisual archivist - rights specialist, RAI
Audiovisual archivist at Rai Teche. After some experiences as free-lance journalist for local magazines, in 2012 she obtains the master's degree in Italian Literature, Philology and Linguistics at the University of Turin. In 2014 she starts working in Geneva – Switzerland as teacher... Read More →


Ciaran Daly

Assistant Producer, BBC
Ciaran Daly is an Assistant Producer on the BBC Rewind project. Ciaran’s background is in journalism. After studying in Dublin he wrote for titles including The Irish Times and The Irish News.  He works on BBC Archive’s social media feeds and contributes short-form videos to... Read More →
avatar for Gary Milne

Gary Milne

Assistant Producer for BBC Archive Content and Partnerships, BBC
Gary Milne is an Assistant Producer on the BBC Archive Content & Partnerships after previously having worked in the archives at STV. He has worked on archive-led short-form videos across the BBC site for News, Sport and BBC Ideas and currently helps curate content for BBC Archive's... Read More →

Tuesday October 27, 2020 09:00 - 09:30 GMT
c. Session 2