2020 IASA - FIAT/IFTA Joint Conference

Financial pressures and funding issues have affected archives all over the world for many years. However, with the explosion and convergence of media, social or otherwise, content owners have an opportunity to not only showcase their content, but to also effectively create/increase commercial and editorial value by licensing their archival content.

In this presentation, experts in the archiving field can get an insight into the access and licensing world. They will also get an understanding of negotiations with clients and some of the marketing tools that are effective in showcasing content. Marketing and promoting the value and use of archives is the collective responsibility of all archive professionals individually and the industry as a whole. Why this is important will also be explored in some detail.

This presentation will also address key business issues and make recommendations that may help archives to realise more efficient and increased commercial activity.

Archive professionals can also raise their own operational issues that they may face when dealing with their sales and licensing teams. Knowledge sharing and problem solving are two key skills that are required in ensuring successful business transactions and relationships that will undoubtedly increase the value of archives. This presentation/discussion will place a prevalent emphasis on these aspects.

This presentation is designed to be informative as well as interactive to a certain extent.