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Wednesday, October 28 • 12:00 - 12:30
Saving the Texas News: Using commercial licensing as a funding model for preservation

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The University of North Texas collaborated with the oldest television news station in Texas to preserve over 60 years of film, video, broadcast scripts and other related materials. Through this unique custodial partnership model, all digitized materials are freely available to view or stream on-line. Additionally, UNT also serves as the licensing agent for the news archive. Working with producers for a variety of outlets including PBS, ESPN, HBO and Netflix, the news archive generated over $100,000 in revenue in the past year, with revenues expected to increase as more content is digitized. Revenues collected from licensing are applied directly to collection digitization costs. This briefing will provide an overview of the partnership between the university library and the news station, and will describe the growing marketplace for archival media content fueled by demand for original programming from streaming services like Netflix and Hulu. It will also provide an overview of the challenges faced by an academic institution acting as licencing agent.  Although dismissed by some funding agencies as only having "regional significance," the demand for archival content from local television news stations has proven the uniqueness of the content and importance of preserving and making it discoverable.

avatar for Theo Mäusli

Theo Mäusli

Expert, SRG SSR
As a historian and media researcher Theo Mäusli in the early 1990 was one of the first external users of Radio- and Television archives. In the early 2000 he became responsible of the archives of Swiss Italian Public Broadcaster RSI and had the lead in their transformation into a... Read More →

avatar for Morgan Gieringer

Morgan Gieringer

Librarian, University of North Texas
Morgan Gieringer is the Head of Special Collections at the University of North Texas Libraries and the Director of the Graduate Academic Certificate in Archival Management in the UNT College of Information. Gieringer has held previous positions at the University of Kansas and the... Read More →

Wednesday October 28, 2020 12:00 - 12:30 GMT
b. Session 1