Yasmin Meichtry is Associate Director at the Olympic Foundation for Culture and Heritage. She is heading the heritage unit and responsible for all Olympic collections - artefacts/historical archives/photo/film/audio-visual from acquisition to conservation and valorisation and the Executive and Development & Innovation Services (promotion, marketing, communication, digital). Previously, Yasmin has been directing the Fondation Suisse, a Swiss cultural institution in Paris and served in the Swiss diplomatic services as Counsellor for higher education, research and innovation. She is also an experienced film publicist and production advisor.