Internationally known as a disruptor off the field of digitization. Responsible for coining the term USE=VALUE, and using it as a strategy to accelerate digitization and value creation. FASTFORWARD mission is to democratize digitization and access to our film heritage and is today their new and inventive approach to film digitization. Digitization as a Service(DaaS) which is a combination of consultancy, technology & services which allow broadcast & film archives 10-20X there film digitization capabilities and effectivity without large investments and outsourcing. Currently working with BBC, SVT, RTÈ, TVR, NISV, NFSA & and others. He is the former Project Director at the Danish Broadcasting Corporation, responsible for digitizing more than 420.000 hours of broadcast content from various formats. Secretary General of FIAT/IFTA. And he has a MSc IT, from the IT University of Copenhagen.